Volkswagen is expanding its acclaimed SUV family with the introduction of the all-new Tayron, a vehicle designed to perfectly position itself between the popular Tiguan and the luxurious Touareg. This latest Volkswagen Suv aims to capture the hearts of families and adventurers alike, offering a blend of practicality, comfort, and cutting-edge technology that is synonymous with the Volkswagen brand.
Thomas Schäfer, CEO of Volkswagen Passenger Cars, emphasizes the Tayron’s embodiment of core Volkswagen values. “The new Tayron is a bona fide Volkswagen: its quality is reflected in every detail; it is comfortable and practical for everyday life, and it is available with a wide range of drive systems. With this new Volkswagen SUV, we are further expanding our range in a growing segment and closing the gap between our best-seller, the Tiguan, and our luxury SUV, the Touareg. I am convinced that the Tayron will make its mark and be well received by our customers.” This statement highlights Volkswagen’s strategic move to strengthen its presence in the competitive SUV market by offering a model that caters to a broad spectrum of needs and preferences.
Martin Sander, Member of the Volkswagen Brand Board of Management responsible for Sales, Marketing and After Sales, further elaborates on the Tayron’s appeal. “The new Tayron combines everything that a Volkswagen stands for: versatility, comfort and new technology. With up to seven seats, a premium interior, generous storage space and innovative drive systems, the large SUV is the ideal companion for families and adventurers alike. At the same time, we are making a clear statement with the Tayron: practicality and efficiency complement one another perfectly – for a driving experience that is up to our high standards.” The mention of up to seven seats underscores the Tayron’s family-friendly design, while the “premium interior” and “generous storage space” point to a focus on passenger comfort and utility. The vehicle is clearly being marketed as a versatile option for various lifestyles, from daily family duties to weekend excursions.
Underpinning the Tayron’s capabilities is the advanced MQB evo platform, a technological foundation shared with the Tiguan and Passat. Kai Grünitz, Member of the Volkswagen Brand Board of Management responsible for Development, explains the technological advantages: “Following on from the Tiguan and Passat, the Tayron benefits from the advantages of the MQB evo, too. With numerous technology modules, it impresses with a new generation of plug-in hybrid drives with electric ranges of over 100 kilometres, premium-level interior quality, intuitive infotainment system and the latest generation of driver assist systems including voice control with ChatGPT.” The MQB evo platform allows for the integration of sophisticated features, including next-generation plug-in hybrid drives boasting an impressive electric range exceeding 100 kilometers. This focus on efficient drive systems, coupled with premium interior quality and advanced driver assistance technologies like voice control powered by ChatGPT, positions the Tayron as a technologically advanced and forward-thinking Volkswagen SUV option in its segment.
In conclusion, the new Volkswagen Tayron emerges as a compelling addition to the Volkswagen SUV lineup. By bridging the gap between the Tiguan and Touareg, the Tayron offers a balanced combination of size, features, and technology, appealing to a wide range of customers seeking a versatile, comfortable, and efficient Volkswagen SUV. With its emphasis on practicality, premium features, and innovative technology, the Tayron is poised to become a significant player in the growing SUV market.
