The Mary Kay Car Program is renowned for its distinctive symbol of success: the pink Cadillac. Since 1967, this coveted vehicle has represented achievement and high sales performance within the Mary Kay Cosmetics community. But how does the Mary Kay car program actually work? Let’s delve into the details of this iconic incentive.
The Origin Story of the Pink Cadillac
The story begins with Mary Kay Ash herself, the founder of Mary Kay Cosmetics. In 1967, seeking a reward for her burgeoning success, she visited a Lincoln dealership. Facing dismissive treatment due to her gender, she turned to Frank Kent Cadillac in Fort Worth, Texas. There, she purchased a 1968 Sedan de Ville, custom painted in “Mountain Laurel.” This unique color, reminiscent of her makeup palette, marked the inception of a legendary tradition. This original hue has since evolved into Mary Kay Pink Pearl, an official GM color, and over 100,000 pink Cadillacs later, the legacy continues.
Qualifying for the Mary Kay Career Car Program
The pink Cadillac is not simply given away; it is earned through dedication and exceptional sales results. Specifically, the Career Car Program is primarily aimed at Independent Sales Directors. To qualify for a Cadillac, consultants must consistently demonstrate high sales performance. This includes purchasing at least $100,000 of inventory annually and maintaining a consistent monthly sales quota of $17,000. Reaching these milestones unlocks the privilege of driving a pink Cadillac, transforming it into a powerful emblem of accomplishment within Mary Kay. While the program initially featured only the Coupe DeVille, it has expanded to include various Cadillac models, with the Escalade representing the program’s top-tier vehicle.
Understanding the Mary Kay Car Lease
Contrary to popular belief, Mary Kay consultants do not “win” or are “awarded” the pink Cadillac outright. Instead, Mary Kay Inc. covers the lease payments when specific sales goals are consistently met each month. Participants in the Career Car Program enter into a two-year lease. During this period, Mary Kay handles the lease payments and covers a significant portion of the insurance costs, provided the sales targets are continuously achieved. Independent sales force members who maintain their qualifying status can retain the vehicle for two years with unlimited mileage. At the conclusion of the lease term, participants have the option to purchase the Cadillac or return it. Vehicles that are returned are then repainted to their original factory color, as pre-owned pink Cadillacs are not available for purchase by the general public. This exclusive program remains a unique perk reserved solely for Mary Kay’s high-achieving sales force.
Frank Kent Cadillac proudly serves as a home for the Mary Kay Cadillac program. Even if you are not a Mary Kay consultant, visiting our showroom might offer you a chance to glimpse one of these iconic pink Cadillacs in person.
