Ferrari has announced a price increase of 10% on several of its coveted models in response to newly imposed U.S. auto tariffs. This decision, revealed on Thursday, means prospective owners of certain Ferraris will face a significant jump in the already substantial Ferrari Price tag, potentially adding up to $50,000 to the cost of owning one of these luxury vehicles.
The Italian automaker, headquartered in Maranello, clarified that this price adjustment will take effect for vehicles imported into the U.S. after April 1st. Cars imported before this date will maintain their original pricing. According to a company release, the “commercial terms” will remain unchanged for the Ferrari 296, SF90, and Roma model families after April 2nd. However, enthusiasts looking to purchase some of Ferrari’s most sought-after models will experience a notable increase in the Ferrari price.
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Popular models like the Purosangue SUV, the 12Cilindri, and the F80 are among those affected by this price hike, with increases reaching up to 10%. For the Purosangue, which already boasts a starting Ferrari price of around $430,000, this 10% tariff translates to an additional $43,000. The impact is even more pronounced on limited-edition models like the F80. With a starting price exceeding $3.5 million, the 10% increase will inflate the Ferrari price by over $350,000. These adjustments to the Ferrari price reflect the direct impact of the new trade policies.
This price increase is a direct consequence of tariffs announced on Wednesday by former President Donald Trump, imposing a 25% tariff on automobiles manufactured outside the U.S. Ferrari, which produces all its vehicles at its Maranello factory in Italy, falls directly under these new regulations. Despite producing 13,752 cars last year and planning to launch its first all-electric model in October, Ferrari is not immune to these global economic shifts impacting the Ferrari price.
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The ultimate effect of these tariffs on Ferrari sales remains to be seen. Currently, demand for Ferraris outstrips supply, with waiting lists stretching beyond a year for many models. The typical Ferrari buyer is often financially well-equipped to absorb such price increases. However, Ferrari is taking a measured approach to these changes in Ferrari price.
Despite the tariff implications, Ferrari reaffirmed its financial targets for 2025. However, the company did acknowledge a “potential risk of 50 basis points on profitability percentage margins” due to these new tariffs and the resulting adjustments to the Ferrari price.
In a recent interview with CNBC, Ferrari CEO Benedetto Vigna emphasized the company’s sensitivity to passing on excessive tariff-related costs to its clientele. “When we look at the client, we consider that these people to buy a Ferrari, they have to work,” Vigna stated. “We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.” This statement underscores Ferrari’s delicate balancing act between managing profitability and maintaining customer relations amidst rising Ferrari price concerns.
Investor reaction to the news saw Ferrari shares experiencing a slight increase on Thursday morning. In contrast, shares of major U.S. automakers largely declined during the same trading period, highlighting the differentiated market impact of these tariffs on domestic versus imported luxury car brands and the varying perception of the Ferrari price adjustments.
In conclusion, while some Ferrari models will see a price increase due to new U.S. tariffs, impacting the overall Ferrari price landscape, the company is attempting to mitigate the impact on consumers while maintaining its financial health and respecting its customer base. The long-term effects on demand and Ferrari’s market position will be closely monitored as these price changes take effect.
