Mazda has long been a brand admired by enthusiasts for injecting a dose of driving pleasure into everyday vehicles. From sporty sedans to surprisingly engaging SUVs, Mazda consistently ranks high in its class. Now, they’re taking a bold step into the full-size SUV arena with the 2024 Mazda CX-90, a three-row flagship aiming to redefine expectations for space, luxury, and performance. This isn’t just a bigger Mazda; it’s a statement, one that could make some established luxury brands take notice. While not without minor imperfections, the CX-90 is a significant achievement, showcasing Mazda’s ambition and capability when entering a competitive market.
Before diving into what makes the CX-90 exceptional, let’s address the few shortcomings. Surprisingly, these are primarily found within the otherwise stunning interior. The gear selector is arguably the most unintuitive design on any new car today. Its electronic ratcheting action lacks tactile feedback, making it easy to second-guess whether the vehicle is truly in park. While familiarity will mitigate this issue, its initial operation is far from user-friendly. Another minor critique concerns the microsuede trim. While suede is generally a welcome touch of luxury, the CX-90’s iteration has an unusually long nap. This gives it a slightly scratched or worn appearance, similar to a well-loved (and slightly abused) piece of furniture. Most may overlook this, but the texture is noticeably shaggy. Lastly, the CX-90’s auditory warnings are rather enthusiastic. Forget to buckle your seatbelt before starting the engine, and you’ll be greeted with a prolonged eight-beep alarm, exceeding the five-beep standard in many other vehicles.
Alt text: Luxurious interior of the 2024 Mazda CX-90, showcasing premium materials and design.
With those minor quibbles out of the way, the rest of the Mazda CX-90 experience is overwhelmingly positive, particularly its centerpiece: the engine. Beneath the sculpted hood resides not a typical turbocharged four-cylinder, but a sophisticated inline-six engine. This engine configuration, renowned for its balance and smoothness, is a hallmark of luxury, historically favored by brands like BMW. In an era where many manufacturers opt for more compact, but less refined V6 engines, Mazda’s commitment to an inline-six speaks volumes about their intent to deliver a truly premium product. The inherent refinement of an inline-six, often described as turbine-like and silky, is directly associated with luxury vehicle performance.
This isn’t just any inline-six; Mazda’s is a 3.3-liter unit enhanced with a turbocharger and a 48V mild-hybrid system. The mild-hybrid assistance is most noticeable during initial acceleration, providing a boost of low-end torque to complement the turbocharger’s response. This combination results in a driving experience that surpasses Japanese rivals who often rely on less refined V6 or four-cylinder engines. Power is plentiful, with a total system output of 340 horsepower, propelling this substantial SUV from 0 to 60 mph in a brisk six seconds. Furthermore, the mild-hybrid system, which recuperates energy during braking and powers the vehicle’s electrical systems, contributes to a respectable 24 MPG overall fuel economy. This is a 20% improvement over the previous CX-9 with its smaller four-cylinder engine, demonstrating that Mazda has achieved both increased power and efficiency with a larger engine.
Alt text: Front profile of the 2024 Mazda CX-90 Turbo S, highlighting its powerful stance and design.
True to Mazda’s DNA, the CX-90 excels in driving dynamics. The steering is remarkably communicative, offering feedback and responsiveness that rivals many sports cars. Handling is well-composed, putting to shame SUVs from other continents. While a Toyota Highlander is considered competent, the CX-90 elevates the driving experience to another level of engagement. This isn’t an outright performance SUV like those from BMW M or Mercedes-AMG, prioritizing ride comfort and exhibiting some body roll in corners. However, it evokes the spirit of early BMW SUVs like the first-generation X5, striking a balance between handling prowess, responsiveness, and ride quality. It’s an enjoyable vehicle to drive, with meaty steering and a composed demeanor. Understeer is well-managed, appearing only at truly excessive speeds, and the overall balance is neutral and responsive to driver inputs. The all-wheel-drive system effectively distributes power, enabling confident corner exits. It’s the “zoom-zoom” spirit applied to a three-row SUV.
The interior of the CX-90 further reinforces its premium aspirations. Within the $50,000-$60,000 price range, it boasts one of the most luxurious cabins in the three-row SUV segment. Supple Nappa leather adorns the first and second rows, complemented by microsuede seat inserts. The caramel-colored leather in the test vehicle is particularly rich and elegant. While the aforementioned microsuede on the doors and dashboard may have a slightly less refined texture, the overall cabin ambiance is undeniably upscale. The fit and finish are impeccable, with materials that feel appropriate for, or even exceeding, its price point. The CX-90 represents a significant step up from the already impressive CX-9, entering a new echelon of refinement. The recently released Toyota Grand Highlander will have to work hard to compete with the Mazda in terms of interior quality and design.
Alt text: Detailed view of the Mazda CX-90’s premium interior, highlighting the stitching and material quality.
Passenger space is generous in the first two rows. The third row, however, is best suited for children or shorter trips for adults, an area where the Grand Highlander may offer more room. With the rear seats folded, cargo space is ample for everyday needs. The CX-90 is equipped with a comprehensive suite of technology features, including a user-friendly 12-inch center screen. Navigation is primarily controlled via a center click-wheel, which is generally intuitive, although some menu layouts could be streamlined. Interestingly, the screen becomes touch-sensitive when using Apple CarPlay or Android Auto, offering a more familiar interaction method. The CX-90 also incorporates a wide array of safety features, perhaps to an almost excessive degree.
Spending upwards of $60,000 on a Mazda might initially raise eyebrows, but after experiencing the CX-90, its price is justified. It delivers the signature Mazda blend of surprising luxury and engaging driving dynamics. Consider that a fully-equipped CX-90 is still priced below a base BMW X5, highlighting the exceptional value proposition. Furthermore, more accessible trims are available for under $50,000. In terms of overall refinement and driver satisfaction, the CX-90 surpasses mainstream competitors like the Honda Pilot and Toyota Highlander. Its closest rival in terms of overall excellence may be the Genesis GV80. Mazda has undeniably solidified its position as a versatile automaker capable of excelling in diverse segments, much like a multi-talented player in the automotive world.
Counterpoint: Steer Clear of the PHEV
Mazda also offers a plug-in hybrid (PHEV) version of the CX-90. However, based on our experience, it’s best to avoid this variant. If operated without regular charging, the PHEV offers only a marginal 1 MPG improvement in fuel economy. More significantly, it replaces the captivating inline-six engine – a key draw of the CX-90 – with a less inspiring four-cylinder. This powertrain swap sacrifices the smooth and refined character of the standard engine, resulting in a coarser and less powerful driving experience, particularly at higher speeds. Highway passing maneuvers require significantly more effort, and overall responsiveness at speeds above 60 mph is noticeably diminished.
Alt text: Close-up of the 2024 Mazda CX-90’s exterior, showing the elegant lines and premium finish.
The most significant drawback of the PHEV is its unrefined operation, especially at lower speeds. Gentle throttle inputs and transitions can induce noticeable shudders and jerks. The transmission also lacks smoothness, even during leisurely acceleration. The entire powertrain feels unpolished, as if it’s still in a developmental stage. Furthermore, the PHEV emits noticeable mechanical whirring noises in EV mode, which can be disconcerting. While regular charging, especially with home solar or off-peak electricity, will improve fuel economy, the compromise in engine refinement and overall driving experience makes the PHEV a less desirable option compared to the standard inline-six.
2024 Mazda CX-90 Turbo S – Verdict
As-tested price: Estimated $60,000
Pros: Exceptional inline-six engine, luxurious and well-appointed interior, engaging driving dynamics.
Cons: Third row space is limited, PHEV powertrain is disappointing, unconventional gear selector.
The 2024 Mazda CX-90 is a compelling entry into the three-row SUV segment, particularly in Turbo S guise. It successfully blends Mazda’s signature driving engagement with a newfound level of luxury and refinement. While the PHEV variant and minor interior quirks detract slightly, the core CX-90 experience, powered by its smooth inline-six engine, is genuinely impressive and positions it as a strong contender against established luxury SUVs and a clear leader among mainstream rivals. For buyers seeking a three-row SUV that prioritizes driving pleasure and premium feel without breaking the bank, the CX-90 deserves serious consideration.
Alt text: The third-row seating in the 2024 Mazda CX-90, showing space and accessibility.
