Canoo Inc., a leading innovator in electric vehicles (EVs) based in the United States, has announced a significant step in its global expansion strategy. The company is establishing its UK commercial operations and customer activation center at Bicester Motion, a renowned automotive and technology hub in the United Kingdom. This move marks a pivotal moment for Canoo as it seeks to introduce its unique electric vehicle solutions to the UK market and beyond.
Founded in 2017, Canoo Inc. has rapidly emerged as a disruptor in the e-mobility sector. The company is recognized for its groundbreaking technologies and innovative designs, setting it apart in the competitive EV landscape. Canoo’s business model is uniquely designed to cater to a diverse range of vehicle owners, focusing on enhancing the entire vehicle lifecycle through innovative and sustainable practices. With operations spanning across key US locations including California, Texas, Oklahoma, and Michigan, Canoo has a proven track record of delivering exceptional EV solutions to large commercial fleets. Their product offerings include both right-hand and left-hand drive vehicles, demonstrating their commitment to serving global markets, including the US, UK, and the Middle East.
The strategic decision to locate the UK operations at Bicester Motion underscores Canoo’s commitment to innovation and sustainability. Bicester Motion, situated on a former WWII Royal Air Force base, provides an iconic automotive campus that resonates with Canoo’s spirit. Tony Aquila, Investor, Executive Chairman & CEO of Canoo, emphasized the significance of this location, stating, “Canoo’s mission is to bring EVs to everyone. We have chosen Bicester Motion as an iconic automotive campus that reflects the company’s spirit of innovation and commitment to sustainability.” He further highlighted the historical ties between the US and UK, noting that Bicester Motion as their UK center reflects a “long-standing partnership built on shared values, economic collaboration and mutual trust.”
Daniel Geoghegan, CEO of Bicester Motion, warmly welcomed Canoo, stating, “We warmly welcome and relish the opportunity for technology pioneers to join our community to positively shape the future of mobility.” He highlighted Bicester Motion’s established community of over 50 disruptive mobility leaders, innovators, and manufacturers, all sharing a passion for advancing future mobility solutions. Geoghegan added, “Canoo shares our vision and we are pleased to provide them with a dedicated centre of excellence from which they can launch their UK operation and establish another international marque at Bicester Motion.”
Canoo’s UK team will be based in Building 108 at Bicester Motion, securing 486 sq ft of office space along with access to vehicle storage facilities and event activation services. This new UK hub is poised to become a crucial center for Canoo’s European expansion, facilitating customer engagement and showcasing their cutting-edge electric vehicle technology. The establishment of this UK base signifies a major step forward in Canoo Inc.’s mission to deliver sustainable mobility solutions on a global scale, reinforcing its position as a leader in the electric vehicle revolution.
