The global automotive industry is a powerhouse, projected to generate a staggering $4 trillion in revenue by 2030 (Zion Market Research). This massive market presents a significant opportunity for affiliate marketers looking to capitalize on a passionate and engaged audience. If you’re wondering, Are There Affiliate Programs For Cars? The answer is a resounding yes!
We’ve curated a list of 25 of the best car affiliate programs available, designed to help you navigate this lucrative niche. Whether you’re a blogger, social media influencer, or website owner, this guide will provide you with the insights you need to select the programs that best align with your audience and earning goals. Explore the benefits, commission structures, and key features of each program to make informed decisions and rev up your affiliate marketing success.
Beyond program selection, we also offer resources to expand your affiliate horizons within the automotive sector. Discover top affiliate programs for car rentals, RVs, and auto loans.
For car brands themselves, we delve into effective affiliate marketing strategies to enhance your campaigns and drive even greater results.
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Ready to dive in? Here’s a snapshot of what awaits you in this guide to the leading vehicle affiliate programs.
- ClassicCars: Ideal for classic car enthusiasts (Commission: 5%, Cookie: 30 days)
- Edmunds: Connect your audience with car buying resources (Commission: $3-5 per lead, Cookie: 30 days)
- Car Supplies Warehouse: Perfect for car accessory and part promotions (Commission: 10%, Cookie: 60 days)
- EZ Battery Reconditioning: High-converting offer in battery maintenance (Commission: 75%)
- BuyAutoParts: Tap into the auto parts replacement market (Commission: 5-8%, Cookie: 7 days)
- SuncentAuto: Growing online retailer for auto parts (Commission: 12-15%, Cookie: 60 days)
- Lasfit: Specialize in high-performance automotive lighting (Commission: 6-9%, Cookie: 30 days)
- Thinkcar: Promote advanced car diagnostic tools (Commission: 20%, Cookie: 60 days)
- Valvoline Instant Oil Change: Leverage a trusted brand in oil change services (Commission: 3-7%, Cookie: 120 days)
- KIA Accessories Store: Official accessories for KIA vehicles (Commission: 10%, Cookie: 60 days)
For brands seeking to maximize affiliate program performance, optimizing your strategy is key. Continue reading to uncover essential tips to elevate your car affiliate campaign.
- Harness the power of influencer partnerships to expand your brand’s reach.
- Implement tiered commission structures to motivate affiliates and drive higher sales volumes.
- Offer exclusive discounts to incentivize top-performing affiliates and boost conversions.
- Provide affiliates with high-quality marketing assets to streamline their promotional efforts.
Looking for a robust platform to manage your automotive affiliate program? UpPromote, trusted by thousands of businesses and boasting over 3,000 positive Shopify reviews, offers an intuitive solution. Set up your program in minutes and access advanced features to support all your affiliate marketing strategies.
Join UpPromote and tap into a platform that has already facilitated over $1.1 billion in affiliate revenue.
Launch Your Car Affiliate Program Today
The 25 Best Car and Automotive Affiliate Marketing Programs to Explore
Want a quick overview of the top automotive affiliate programs? This table highlights key features of our recommended programs.
| Program Highlight | Program Name |
|---|---|
| Highest Commission Rates | EZ Battery Reconditioning (75%) |
| Longest Cookie Duration | Valvoline Instant Oil Change (120 days) |
| Most Payment Methods | ClassicCars, EZ Battery Reconditioning, SuncentAuto |
| Most Promotional Materials | SuncentAuto (Banners, text links, coupons, sale offers) |
1. ClassicCars
For enthusiasts and collectors of vintage automobiles, ClassicCars is a premier online marketplace. They offer various listing packages for sellers to showcase their classic cars, ranging from $99.99 to $349.99.
Affiliates can partner with ClassicCars through ShareASale. This car marketplace affiliate program provides a 5% commission for every listing package purchased through your referral links. The 30-day cookie duration ensures you receive credit for sales made within a month of the initial click.
ClassicCars supports its affiliates with a range of advertising materials, including banner and contextual ads, making it easier to promote their platform to your audience.
| – Commission rate: 5% – Cookie duration: 30 days – Payment methods: Check, direct deposit, Payoneer, wire transfer – Promotional materials: Banner display ads, contextual ads |
|---|
Join ClassicCars Affiliate Program Now
2. Edmunds.com
Edmunds.com is a comprehensive resource for car buyers, offering an extensive inventory of new and used vehicles across various categories, including electric vehicles (EVs), SUVs, and trucks. They are a go-to destination for consumers researching and purchasing their next car.
The Edmunds car sales affiliate program is managed through CJ Affiliate, a leading affiliate network. They offer tiered commissions based on lead type, each with a 30-day cookie duration.
- $3 per Used vehicle lead
- $3.5 per Trade-in lead
- $5 per New car lead
Edmunds.com provides dedicated affiliate support with a full-time manager to assist with promotion strategies and resolve any issues. Affiliates also gain access to a suite of promotional tools, including banners, widgets, and text links, to effectively integrate Edmunds into their content.
| – Commission rate: $3-5 per lead – Cookie duration: 30 days – Payment methods: Check, Payoneer, direct deposit – Promotional materials: Banners, widgets, text links |
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Join Edmunds Affiliate Program Now
3. Car Supplies Warehouse
Car Supplies Warehouse is a leading provider of high-quality automotive parts and accessories. Their extensive catalog includes everything from car detailing supplies and tools to paint protection films, catering to car enthusiasts and professionals alike.
Their car accessories affiliate program is available on UpPromote. Car Supplies Warehouse offers a tiered commission structure based on monthly clicks generated through affiliate links, rewarding higher traffic volumes with increased earnings.
- 5% commission for 0-2,400 clicks/month
- 8% commission for 2,500-9,999 clicks/month
- 10% commission for 10,000+ clicks/month
The program features a 60-day cookie duration, ensuring you receive credit for sales generated within two months of a click. Car Supplies Warehouse equips affiliates with marketing materials like banners and logos and also provides access to specific promotional campaigns for featured collections.
| – Commission rate: Up to 10% – Cookie duration: 60 days – Payment methods: PayPal – Promotional materials: Banners, logos, specific collection promotions |
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Join Car Supplies Warehouse Affiliate Program Now
4. EZ Battery Reconditioning
EZ Battery Reconditioning offers a unique and valuable product: courses that teach consumers how to recondition old batteries, saving them money on replacements for cars and other devices. Their step-by-step courses are designed to be easy to follow for anyone at home.
The EZ Battery Reconditioning affiliate program stands out with its exceptionally high 75% commission rate. Affiliates can earn up to $148.5 per sale, considering potential upsells.
Affiliates frequently see earnings exceeding $2 per click to the EZ website, with top performers reaching $4 per click with highly targeted traffic.
Program participants receive exclusive affiliate resources and tools designed to maximize earning potential, making it a highly attractive option for affiliates seeking high commissions in the automotive niche.
| – Commission rate: 75% – Payment methods: Direct deposit, check, Payoneer, wire transfer – Promotional materials: Exclusive affiliate resources, tools |
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Join EZ Battery Reconditioning Affiliate Program Now
5. BuyAutoParts
BuyAutoParts specializes in providing a wide array of replacement parts for vehicles. Customers can easily find compatible parts, such as AC compressors and steering racks, by selecting their car’s model and year on their website.
The BuyAutoParts affiliate program is managed through CJ Affiliate. They offer a commission rate ranging from 5% to 8% per order. While the cookie duration is 7 days, their data shows that 95% of customer purchases occur within 3 days, minimizing any potential impact of the shorter cookie window.
BuyAutoParts provides dedicated marketing support, including access to new checkout and landing pages, and regularly updates creative assets to help affiliates optimize their promotional efforts.
| – Commission rate: 5-8% – Cookie duration: 7 days – Payment methods: Check, Payoneer, direct deposit – Promotional materials: Constantly updated creatives |
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Join BuyAutoParts Affiliate Program Now
6. SuncentAuto
SuncentAuto is a rapidly expanding online retailer in the automotive parts sector. They are known for their extensive selection of high-quality, innovative, and discounted automotive equipment.
By joining the SuncentAuto affiliate program via ShareASale, affiliates can earn a competitive commission of 12% to 15% per order. The program boasts a 60-day cookie duration for referral tracking.
SuncentAuto provides affiliates with a comprehensive suite of promotional tools, including banners, text links, and coupons. They also frequently offer sales promotions and contests to further incentivize affiliates and boost sales performance.
| – Commission rate: 12-15% – Cookie duration: 60 days – Payment methods: Check, direct deposit, Payoneer, wire transfer – Promotional materials: Banners, text links, coupons, sale offers |
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Join SuncentAuto Affiliate Program Now
7. Lasfit
Lasfit has quickly established itself as a leader in the automotive parts and accessories market within a decade. They focus on developing custom-fit, high-quality products designed to enhance vehicle performance and aesthetics.
Their car parts affiliate program is free to join and offers commission rates from 6% to 9%. The cookie duration is 30 days, ensuring commissions are credited for sales within a month. Payments are exclusively made through PayPal, so affiliates need a PayPal account to participate.
Lasfit provides 24-hour technical support on business days to assist affiliates with any promotional challenges. They also create custom banners and marketing materials to support their partners’ advertising initiatives.
| – Commission rate: 6-9% – Cookie duration: 30 days – Payment methods: PayPal – Promotional materials: Custom banners, creatives |
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Join Lasfit Affiliate Program Now
8. Thinkcar
Thinkcar is renowned for its Thinkdiag series, which includes advanced diagnostic tools like Thinkdiag and Thinkdiag 2. These devices offer real-time data monitoring and comprehensive insights into vehicle health.
The Thinkcar affiliate program offers a generous 20% commission on each sale. With an average order value of $150, affiliates can earn $30 per successful order. The program tracks referrals for 60 days with its cookie duration.
Affiliates gain access to a user-friendly dashboard to monitor earnings and performance metrics. Thinkcar also provides promotional resources and dedicated support to help partners maximize their success.
| – Commission rate: 20% – Cookie duration: 60 days – Payment methods: Check, direct deposit, Payoneer, wire transfer |
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Join Thinkcar Affiliate Program Now
9. Valvoline Instant Oil Change
Valvoline Instant Oil Change, a brand with over 150 years in the automotive industry and 1,800+ locations, offers quick and convenient oil change services. Their full-service oil changes are completed in about 15 minutes and are priced competitively, often costing less than half of dealership services.
Affiliates can join the Valvoline Instant Oil Change program through CJ Affiliate. They offer a tiered commission structure based on promotional redemption types:
- 3% commission per Active Promotional Redemption
- 4% commission per Inactive Promotional Redemption
- 7% commission per New Promotional Redemption
The program features a long 120-day cookie duration, providing ample time for affiliates to earn commissions. Valvoline Instant Oil Change also provides numerous coupons and promotional codes to support affiliate marketing efforts.
| – Commission rate: 3-7% – Cookie duration: 120 days – Payment methods: Check, Payoneer, direct deposit – Promotional materials: Coupons, promotional codes |
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Join Valvoline Instant Oil Change Affiliate Program Now
10. KIA Accessories Store
The KIA Accessories Store is a leading dealer of genuine KIA accessories in the United States. All products are backed by a limited warranty through KIA and Hyundai, honored at dealerships across the US and Canada.
Affiliates earn a 10% commission rate on every sale generated through their affiliate links. With an average order value of $120, this translates to approximately $12 per order. The cookie duration is 60 days, allowing for commissions on sales within that period.
Affiliates partner with a global marketing team to promote KIA Accessories Store products. They provide promotional materials such as banners and logos and offer support to address any affiliate needs.
| – Commission rate: 10% – Cookie duration: 60 days – Payment methods: Check, direct deposit, Payoneer, wire transfer – Promotional materials: Banners, logos |
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Join KIA Accessories Store Affiliate Program Now
11. Autobarn
- Commission rate: 8%
- Cookie duration: 10 days
Autobarn is a prominent automotive retailer in Australia with a vast network of over 111 department stores, discount outlets, and service stations nationwide. They offer a wide range of automotive products, including electronics and car accessories.
Join Autobarn Affiliate Program Now
12. Keller Heart
- Commission rate: 5%
- Cookie duration: 30 days
With over 80 years of experience, Keller Heart is a trusted supplier of high-quality oils and lubricants for heavy-duty trucks. They also offer emergency services for urgent orders to address oil shortages on the road.
Join Keller Heart Affiliate Program Now
13. Zest Rental Car
- Commission rate: 6-10%
- Cookie duration: 60 days
Zest Rental Car offers a tiered commission structure, reaching up to 10%, based on the number of rentals booked monthly through affiliate links. They have served over 140,000 car rental customers since their inception.
Join Zest Rental Car Affiliate Program Now
14. Maxpeedingrods
- Commission rate: 8%
- Cookie duration: 60 days
Maxpeedingrods Fuel is a brand trusted by auto racing champions like Jack Davis and Nikolas Bertans. Beyond fuel, their car and motorcycle engines are engineered to meet the high standards of luxury vehicles like BMW and Audi.
Join Maxpeedingrods Affiliate Program Now
15. Priority Tire
- Commission rate: 7%
- Cookie duration: 30 days
Priority Tire focuses on providing exceptional quality tires at competitive prices. Customers can find the ideal tires for their vehicles and potentially save up to $100 per purchase.
Join Priority Tire Affiliate Program Now
16. Eastwood
- Commission rate: 5%
- Cookie duration: 30 days
Eastwood offers a comprehensive range of over 4,000 products designed to address various automotive repair and restoration needs. They provide specialized supplies and expert advice for classic car and hot rod enthusiasts.
Join Eastwood Affiliate Program Now
17. SimpleTire
- Commission rate: 5%
- Cookie duration: 14 days
SimpleTire provides access to an extensive inventory of over 55 million tires from 300 brands globally. They consolidate tire manufacturers, retailers, and distributors into a single network, simplifying the tire buying process for consumers.
Join SimpleTire Affiliate Program Now
18. AutoPartsWay
- Commission rate: 5%
- Cookie duration: Not mentioned
AutoPartsWay offers a broad selection of car parts within Canada, enabling customers to easily find the right components for their vehicles. They are committed to selling top-quality auto parts at highly competitive prices.
Join AutoPartsWay Affiliate Program Now
19. Avis
- Commission rate: 4%
- Cookie duration: Not mentioned
Avis is a convenient online platform for car rentals, offering attractive discounts and a wide selection of vehicles. Travelers can choose from various options, including electric cars, luxury vehicles, and pickup trucks.
Join Avis Affiliate Program Now
20. DriveDen
- Commission rate: 3%
- Cookie duration: Not mentioned
DriveDen has grown into a leading independent retailer specializing in both custom-made and universal car accessories. They are dedicated to providing customers with the right products through advanced technology and efficient service.
Join DriveDen Affiliate Program Now
21. Yita Motor
- Commission rate: 7-12%
- Cookie duration: Not mentioned
Yita Motor is a B2C e-commerce company focused on developing and selling high-quality motor products. They are recognized for their independent innovation and robust supply chain management.
Join Yita Motor Affiliate Program Now
22. Edel&Stark
- Commission rate: 15%
- Cookie duration: Not mentioned
Edel&Stark specializes in luxury and sports car rentals for discerning clients. Their premium fleet includes brands like Rolls Royce, Lamborghini, BMW, and Bugatti.
Join Edel&Stark Affiliate Program Now
23. Driverra
- Commission rate: Up to 50%
- Cookie duration: Not mentioned
Driverra’s platform facilitates the sale of luxury cars through its extensive network. They focus on vehicles valued over $100,000, including luxury sedans, exotic cars, and high-end SUVs.
Join Driverra Affiliate Program Now
24. Chemical Guy
- Commission rate: 10%
- Cookie duration: Not mentioned
Chemical Guys is a global leader in the car detailing and car care industry. They offer a wide range of products, including car care chemicals, car wash accessories, buffing pads, and polishing machines.
Join Chemical Guy Affiliate Program Now
25. No Limit Diesel
- Commission rate: $15 per sale
- Cookie duration: Not mentioned
No Limit Diesel is the go-to source for SCT Performance Tuners and related products. They offer top deals and authorized products for performance automotive enthusiasts.
Join No Limit Diesel Affiliate Program Now
Effective Affiliate Marketing Tactics for Car and Automotive Brands
Car and automotive affiliate programs are a cost-effective strategy to acquire customers. Brands only compensate affiliates for successful sales, optimizing marketing expenditure while expanding market reach.
UpPromote, the leading affiliate software on Shopify, simplifies the management of these partnerships. Over 115 brands rely on our platform to manage their programs, expand their affiliate network, and incentivize affiliates to maximize sales performance.
Launch your automotive affiliate program with UpPromote today and drive your business growth!
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Partner with Automotive Influencers
Influencers in the automotive space significantly shape consumer purchasing decisions. Collaborating with them is a powerful way to promote your car brand to a wider audience.
Numerous avenues exist for influencer collaborations to showcase your products.
For example, if an influencer already uses your brand’s vehicles or parts, you can reach out to propose content partnerships that highlight your products. Offering exclusive discount codes for purchases made through their affiliate links can further incentivize their audience.
Engaging with YouTube car reviewers to feature your brand in their videos is another effective tactic. Offer opportunities like attending car launches, test drives, or facility tours. Encourage them to provide detailed product reviews, emphasizing key selling points to their engaged viewership.
Implement Tiered Commission Rates
Tiered commission structures are highly effective in motivating affiliates to increase referral volumes. This strategy can significantly boost sales performance.
By offering higher payouts at higher sales tiers, affiliates are incentivized to dedicate more effort to promoting your products, leading to increased sales and revenue for your store.
Consider Zest Car Rental as an example. They utilize a 5-tier commission system, offering affiliates up to 10% commission for higher rental volumes. This escalating reward system is a strong motivator.
For brands with budget constraints, implementing tiered commissions during peak travel seasons can be particularly strategic. Holiday periods often drive increased tourism, creating a prime opportunity to promote car rentals. Incentivize affiliates to target tourists and capitalize on seasonal demand.
UpPromote’s affiliate system simplifies the creation and management of tiered commission structures. Our platform automates the process of assigning commissions across different levels, eliminating manual calculations.
As affiliates reach specific sales milestones, they are automatically moved to higher commission tiers, ensuring seamless and automated reward progression.
To replicate Zest Car Rental’s 5-tier structure, you can easily set up 5 programs within UpPromote, each with escalating commissions (e.g., 6%, 7%, 8%, 9%, and 10%). To begin, navigate to the UpPromote dashboard > Programs > Add program.
Once the programs are created, configure the commission tiers by clicking on Auto-tier commission within the same dashboard.
Define commission levels based on “Total referral quantity” to align with Zest Car Rental’s model, and set up 5 tiers corresponding to the 5 programs previously created.
Offer Exclusive Affiliate Discounts
Providing affiliates with exclusive discount codes can significantly enhance conversion rates. When affiliates offer special discounts to their audience, it creates a stronger incentive to purchase, driving sales for your store.
Discount coupons are a powerful motivator for consumers. Research from Statista indicates that online shoppers typically spend five to ten minutes searching for digital deals before completing a purchase.
While discounts are effective, it’s crucial to strategically allocate them, especially with budget limitations. Consider offering exclusive discounts to your top-performing affiliates as a reward for their contribution to sales. These affiliates are key drivers for your car store, and incentives like coupon codes can encourage even greater marketing efforts.
Alternatively, consider partnering with high-profile influencers if your budget allows. Influencers with large followings, such as Lewis Hamilton or Alexandra Mary Hirschi, can expose your products to a vast audience. Their influence, combined with exclusive discounts, can effectively drive purchase decisions among their followers.
Create Compelling Content Kits for Affiliates
A comprehensive content kit empowers car affiliates to create professional and consistent promotional campaigns. Leveraging your brand expertise, you can curate marketing materials that highlight key features and brand messaging effectively.
Consider including the following resources in your affiliate content kits:
- High-resolution images of your vehicles, accessories, or services
- Short videos showcasing car features, maintenance tips, or customer testimonials
- Pre-written product descriptions and key selling points
- Customizable, visually appealing banners for websites, blogs, and social media platforms
UpPromote simplifies the process of providing content kits to your affiliates.
UpPromote supports the upload of various media types. You can organize materials into categories or upload them individually. This ensures affiliates have immediate access to all necessary resources to begin promoting your brand effectively.
Conclusion
Car affiliate programs offer mutual benefits for both businesses and affiliates. Affiliates earn commissions for driving sales, while car brands expand their reach, enhance brand recognition, and achieve significant sales growth.
UpPromote stands as a comprehensive affiliate solution to manage and optimize your program effectively. Our robust real-time tracking provides detailed insights into sales and referrals, enabling data-driven campaign optimization.
Explore our scalable pricing plans designed to accommodate businesses of all sizes and growth stages.
Ellie Tran
Ellie Tran is an experienced SEO content writer with three years in the eCommerce industry. As part of the UpPromote team, Ellie is dedicated to helping Shopify merchants succeed through valuable content and actionable insights. She is committed to continuous learning in SEO and content marketing to deliver high-quality content for users. Outside of work, Ellie enjoys baking and traveling to new destinations.
